Sporteluxe

Creative Direction, Visual Identity

04. Custom Iconography
05. Newsletter Design
 

01. Logo
02. Logo Mark
03. Business Card Design

 SPORTELUXE Branding & Visual Identity by STUDIOMEROE.com | multi-color business card design featuring a feminine + sporty aesthetic, color-blocking and geometric elements
 

 

Sporteluxe, founded by Bianca Cheah, is the leading lifestyle site in Australia. Bianca hired me in early 2018 to give Sporteluxe a visual identity refresh prior to the launch of the new 'Sporte Club' membership and subscription box. 

 

 

01. Logo

A fresh take on the original Sporteluxe logo, adding a bit more "sport" with a modern italic typeface.

 Sporteluxe logotype design by STUDIOMEROE.COM | sporty italic modified typeface + geometric block "s" logomark

 Sporteluxe logo design by STUDIOMEROE.COM |Geometric block "S" logo mark

02. Logo Mark

A geometric "S" built from half circles and color-blocked with the brands core color palette speak to the feminine, yet sporty aspects of the brand. 


 

03. Business Card Design

Multi-color minimal business cards in pastel pink, coral, and cobalt blue. Each Sporteluxe employee gets a custom geometric letter on their card. 

 SPORTELUXE Branding & Visual Identity by STUDIOMEROE.com | multi-color business card design featuring a feminine + sporty aesthetic, color-blocking and geometric elements

04. Custom Iconography
Custom monoline icons were designed to be used on the site and on @Sporteluxe Instagram highlights. 

SL-type.png

SL-Newsletter-2.gif
 

05. Newsletter Design
A simple newsletter layout with a focus on images and colorful design elements.