Sporteluxe

Creative Direction, Visual Identity

04. Custom Iconography
05. Newsletter Design
 

01. Logo
02. Logo Mark
03. Business Card Design

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Sporteluxe, founded by Bianca Cheah, is the leading lifestyle site in Australia. Bianca hired me in early 2018 to give Sporteluxe a visual identity refresh prior to the launch of the new 'Sporte Club' membership and subscription box. 

 

 

01. Logo

A fresh take on the original Sporteluxe logo, adding a bit more "sport" with a modern italic typeface.

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02. Logo Mark

A geometric "S" built from half circles and color-blocked with the brands core color palette speak to the feminine, yet sporty aspects of the brand. 


 

03. Business Card Design

Multi-color minimal business cards in pastel pink, coral, and cobalt blue. Each Sporteluxe employee gets a custom geometric letter on their card. 

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04. Custom Iconography
Custom monoline icons were designed to be used on the site and on @Sporteluxe Instagram highlights. 

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05. Newsletter Design
A simple newsletter layout with a focus on images and colorful design elements.