The Buff

Creative Direction, Visual Identity,
Design + Packaging

05. The Buff x UO
06. E-Book Design
07. Social Media Graphics
 

01. Logo
02. Typography
03. Packaging Design
04. Monogrammed Labels
 

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PREFACE:

 

Founder Jasmine Garnsworthy approached me to develop the visual identity and packaging design for her new natural skincare brand, THE BUFF. Since the launch in late 2016, The Buff has been stocked in Urban Outfitters, Riley Rose, and Chillhouse + featured in Vogue, Harpers Bazaar, and Refinery29.

 

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01

LOGO

Simple and minimal allowing the brands' colorful packaging and modern vibe to shine.


02

TYPOGRAPHY

 
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03

THE BUFF BRANDED
PRODUCT LINE

Packaging design for THE BUFF pre-blended beauty oils.

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04

MONOGRAMMED BEAUTY OILS

Simple, minimal labels that can be customized and monogrammed.
Choose your color, choose your monogram. 

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05

THE BUFF x
URBAN OUTFITTERS

Beauty Booster oils designed exclusively for UO.

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06

OPT-IN / E-BOOK DESIGN

A downloadable guide to blending your own beauty oils.

 
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07

Instagram Graphics

'How to customize your beauty oil' Instagram slide graphics.

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